Jordan Rondel MC/Entertainer Profile

Turning Dough into Dollars: Baking Extraordinaire, Entrepreneur & Marketing Visionary

Jordan Rondel turned her passion for baking into a successful career in 2010, founding her cake business, which quickly became Auckland’s go-to for homemade-style cakes. Drawing on her love for combining flavours, influenced by childhood holidays in France, she built a sought-after brand that catered to fashion events, art gallery openings, and high-end parties. Jordan expanded internationally, authored five recipe books, and launched a line of luxury cake kits before recently selling her bakery and the business. Now based in Los Angeles, she continues to collaborate across fashion and beauty while sharing her expertise through masterclasses, podcasts, and TV appearances, including as a judge on The Great Kiwi Bake Off.

Mission

Jordan grew up spending her holidays in France with her dessert loving grandparents, which is where she picked up a love for putting delicious ingredients together and transforming them into a miraculous whole. In the final year of her marketing degree she founded The Caker, which quickly became Auckland's go-to business for the homemade style cakes that everyone was craving. Jordan became the sought after baker for fashion events, art gallery openings, and high end parties - she was making cakes cool again. Now Jordan is expanding internationally, living in Los Angeles, diversifying and growing her brand.

Keynote

At the age of 21, Jordan Rondel built a cake empire. Written about by the likes of Forbes, Rolling Stone and Bon Appetit to name a few, she is the embodiment of turning individuality and passion into a brand. Jordan lights up the room with her in-depth knowledge about baking, entrepreneurship and brand building and her sense of style and individuality really set her apart. Jordan is a dynamic and inspiring personality.