In 2010 Jordan Rondel turned her passion into a career and became what her beloved fans know her to be; The Caker. Jordan grew up spending her holidays in France with her dessert loving grandparents, which is where she picked up a love for putting delicious ingredients together and transforming them into a miraculous whole. In the final year of her marketing degree she founded The Caker, which quickly became Auckland's go-to business for the homemade style cakes that everyone was craving. Jordan became the sought after baker for fashion events, art gallery openings, and high end parties - she was making cakes cool again.
Now, with her prolific bakery, five published recipe books and line of luxury cake kits, Jordan has expanded internationally, living in Los Angeles, diversifying and growing her brand.
From building a cake empire at just 21 years of age to executing collaborations in the worlds of fashion and beauty, Jordan is today a dynamic and inspiring personality. Written about by the likes of Forbes, Rolling Stone and Bon Appetit to name a few, Jordan is the embodiment of turning individuality and passion into a brand. Jordan hosts baking masterclasses big and small, private and public, she frequently guest stars on podcasts, talks at events such as Create & Cultivate, Follow Your Arrow, and The Food Show, and has become a TV personality known most recently for being a judge on The Great Kiwi Bake Off. Jordan lights up the room with her in-depth knowledge about baking, entrepreneurship and brand building and her sense of style and individuality really set her apart.