Content Creators & Influencers

Cut through the noise and elevate your brand or campaign with Johnson & Laird content creators & celebrities.

Representing New Zealand’s most influential and well-liked personalities, we strategically pair agencies and brands with our talent to produce engaging, goal-driven content, helping you unlock new channels, reach new audiences, tell authentic stories and build brand trust.


With Johnson & Laird, you get access to an exclusive and ever-growing talent & creator network. Whether it’s in your social media feed, on your television screens or over your radios, you will recognise some of New Zealand’s most prominent faces within our ranks.

With a collective follower base that is diverse and many, our creators & talent allow you to tap into new and like audiences by industry or interest across Instagram, TikTok, Facebook and YouTube.

Creators of engaging content that resonates with their audiences, they answer the increasing consumer demand for authenticity while garnering trust among their followers, driving preference for brands through endorsement and recommendation.

  • 65+ Content creators
  • 30+ Million followers
  • 60+ Campaigns per month

How We Help

We provide end-to-end support to help you build a full solution that fits your brand or campaign.

Influencer matching

We’re experienced digital marketing connectors. We match the right people with the right brands to ensure audience alignment, engagement and results.


Negotiations, payments, and reporting; we take care of it all to make the process easy and seamless.

Campaign strategy

We can help you successfully integrate influencer marketing within your wider campaign strategy, ensuring a consistent and effective digital experience.

Content ideation & creation

We live and breathe content, working closely with our talent to create fresh and targeted creative concepts and executions that bring briefs to life.

Content management

We can work closely with you and your team to amplify your campaign and engage with your audience.

Multi-channel solutions

Our creators are digital natives, with key platforms covered. We can guide your digital strategy to ensure you have more audience-connecting opportunities.

We can help you make the perfect match. Send us your brief now.

Meet Our Creators

From comedy and lifestyle to family and sport, we can connect you with the right talent to bring your story to life.

About Us

Portia Prince

The last decade has seen a meteoric rise of social media influencers across the globe. Leading brands and agencies have capitalised. Yet the landscape continues to change.

That’s why it is important to partner with an agency that has been there through it all and can successfully navigate this ‘new’ mainstream frontier to get the results you deserve.

Established in 2002, Johnson & Laird knows the influencer industry, and we have earned an outstanding reputation within it. We are specialists in top-tier talent. Backed by a professional team of talent agents and campaign managers, we take our connections and customers’ success seriously.

Holding exclusive relationships with over 65 talented, well-known and respected content creators & celebrities, we are sought out for our breadth of service and reach that ensures every need is met.

Get Started

Got a brief you need to meet?
We’re all ears.

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