Frances Cook MC/Entertainer Profile


Insights that Sell: Bestselling Author, Finance Expert, Podcaster

Frances Cook is a reformed financial hot mess who now saves others from her money mistakes. She is a best-selling author, a columnist, a speaker and podcaster. Priding herself on clear, non-judgmental communication, Frances knows how to balance giving you the information you need while making sure you don’t fall asleep.


Frances is on a mission to uncomplicate money matters. Amidst a dynamic body of work, she is best known for her role as the BusinessDesk Investments Editor, her fortnightly slot on the AM show and her weekly personal finance podcast Cooking the Books - one of New Zealand’s leading podcasts.

Frances shares insights on how average Kiwis can change their relationship with money and ultimately gain financial freedom, along with offering techniques that boost earning power in any industry, property investment hacks and ways to retire early. Her speciality is taking complicated, specialised knowledge and making it concise, engaging and accessible.


If you want to know more about money mindset, your KiwiSaver, how to buy a first home, or dip a first toe into investing, Frances can help you. Priding herself on a clear communication style that is never judgemental, Frances has built an audience of people who felt excluded by traditional money advice. From getting out of debt all the way to finding financial freedom, Frances is the smart friend who can make it make sense.




Hamilton , New Zealand


Broadcaster, Compere/MC, Journalism, Money Communication , Panellist, Podcasting, Speaker, Writing


Broadcasting – Radio/TV, Current Affairs, Food & Wine, Personal Finance , Travel, Women in Finance , Writing

Speaking Topics

Building a new generation of financial freedom seekers, Business, How to build trust with your customers, How to start talking about money, Lifestyle & Wellbeing, Motivational Speakers, Women in finance

Event Highlights

2024Fletcher Building Financial Wellbeing Seminar, Fletcher Building - Speaker
2024Outlook 2024 Series, PMG Funds - Speaker
2024TDF Finance Virtual Workshop, Tania Dalton Foundation - Speaker

Testimonials (4)

Anna Devcich | Business Growth Advisor

Frances spoke at RISE UP 2023 – an event celebrating female entrepreneurship in Aotearoa New Zealand. Frances was excellent to deal with in the lead up to the event. As our guest speaker, she spoke articulately, sharing her story and offering practical financial tips to our audience. Thank you!

Rise Up Event 2023

Soda Inc.