Frances is on a mission to make money matters simple. She is best known as the BusinessDesk Investments Editor, for her fortnightly slot on the AM Show, her weekly personal finance podcast "Cooking the Books", and as a best-selling author. Once a financial “hot mess,” Frances now helps others avoid her past money mistakes. She has built a loyal audience of people who felt excluded by traditional financial advice, guiding them from debt to financial freedom. Her specialty is turning complex financial knowledge into clear, engaging, and accessible insights. With her sharp communication skills, curiosity, and initiative, Frances is a relatable, trustworthy, and influential brand ambassador for campaigns focused on finance, education, and empowerment.
