Shaaanxo Brand Ambassador Profile


Social Networks

Shannon Kennard aka shaaanxo is one of New Zealand’s most internationally recognized social media superstars. Shannon has always adored makeup, and while she was in high school, realised there were no major Australian or New Zealand beauty vloggers on YouTube. This led to Shannon starting out her own channel in 2009, mainly just for fun at first, however, her channel has turned into a global phenomenon! Since turning her passion into a career, Shannon is now owner of hugely successful enterprise xoBeauty. In 2017, she was named the #5 Top Beauty Influencer in the world by Forbes and for a number of years has maintained the title of New Zealand’s #1 Most Subscribed Beauty & Lifestyle YouTube Channel. Uploading multiple YouTube videos a week as well as posts and updates across a variety of social platforms - Shannon is a content machine that never stops! What makes Shannon so relatable to her viewers is the fact that her life in front of the camera is not much different to her life behind the scenes. She is an absolute girly-girl and loves all things beauty (of course) and fashion related, she’s also a major dog lover and owner. Her loyal fan base have been lucky enough to watch her develop from a teenager with a passion for makeup into an accomplished businesswoman and mum to Porter born in May this year! Shannon engages with her ever-growing community as much as she can, always ensuring she has new and exciting content for them.




Palmerston North, New Zealand


Animal Lovers, Beauty, Business , Couples , Entertaining, Families, Fashion, Fitness, Health & Wellness , Lifestyle