Shaaanxo Content Creator Profile


Social Networks

Shannon Kennard aka shaaanxo is one of New Zealand’s most internationally recognized social media superstars. Shannon has always adored makeup, and while she was in high school, realised there were no major Australian or New Zealand beauty vloggers on YouTube. This led to Shannon starting out her own channel back in 2009. Mainly just for fun at first, her channel has since turned into a global phenomenon! Since turning her passion into a career, Shannon is now owner of hugely successful enterprise xoBeauty. In 2017, she was named the #5 Top Beauty Influencer in the world by Forbes and for several years has maintained the title of New Zealand’s #1 Most Subscribed Beauty & Lifestyle YouTube Channel. Uploading multiple YouTube videos, a week as well as posts and updates across a variety of social platforms - Shannon is a content machine that never stops! She is an absolute girly-girl and loves all things beauty (of course) and fashion related, she’s also a major dog lover and owner. Her loyal fan base has been lucky enough to watch her develop from a teenager with a passion for makeup into an accomplished businesswoman, her more recent achievement has been becoming a mum to her son Porter, born in May 2022! Shannon engages with her ever-growing community as much as she can, always ensuring she has new and exciting content for them.




Palmerston North, New Zealand


Animal Lovers, Beauty, Business , Couples , Entertaining, Families, Fashion, Fitness, Health & Wellness , Lifestyle