Shannon Kennard, better known as Shaaanxo, is one of New Zealand’s most internationally recognized social media superstars. Her love for makeup started early, and during high school, she noticed a lack of Australian or New Zealand beauty vloggers on YouTube. This inspired her to launch her own channel in 2009. Initially started as a fun hobby, her channel quickly grew into a global phenomenon. Today, Shannon has transformed her passion into a thriving career. She is the proud owner of the highly successful beauty brand xoBeauty. In 2017, she was named the #5 Top Beauty Influencer in the world by Forbes and has consistently held the title of New Zealand’s #1 Most Subscribed Beauty & Lifestyle YouTube Channel for several years. Shannon uploads multiple YouTube videos each week and shares updates across a variety of social media platforms, making her a content creation powerhouse. She’s a self-proclaimed girly-girl who adores all things beauty and fashion, and she’s also a devoted dog lover and owner. Her loyal fan base has watched her journey from a teenager passionate about makeup to an accomplished businesswoman. Most recently, Shannon celebrated becoming a mother to her son, Porter, born in May 2022. She continues to engage with her ever-growing community, ensuring they always have fresh and exciting content to enjoy.
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Animal Lovers, Beauty, Business, Couples, Entertaining, Families, Fashion, Fitness, Health & Wellness, Lifestyle
