If closing one door opens another, just imagine the opportunity that came knocking for Ali Hitchcock when Auckland’s restaurants had to shut shop. Teaming up with a social media savvy wife, Ali Hitchcock or Hitch Cooks started a mean feed in more ways than one with culinary ‘gram. Bringing a vibe of home-cook-meets-foodie, Hitch Cooks puts a telling focus on variety and improvisation, giving followers the visual inspiration to create meals they’d choose from a menu, but at home! Brimming with images of expertly prepared handmade pasta with ragu to whole stuffed snapper to poached eggs, Hitch Cooks’ grid is a colourful, aesthetic testament to hearty (and often meaty) comforting dishes he considers his trademark. With 10,000 Instagram followers and mounting collaborations, Hitch Cooks will see this (juicy) medium well done.