Sarah Perriam-Lampp MC/Entertainer Profile

Agribusiness broadcaster and Media Director

A leading voice in New Zealand agriculture, Sarah Perriam-Lampp is an award-winning journalist, columnist and podcast host of Sarah’s Country, reaching over 30,000 listeners per month and nearing a thousand episodes in 2023. She is also the owner of the creative communication agency, Perriam Media based in Tai Tapu, Canterbury, working solutions into Aotearoa’s leading agricultural science and agribusiness with thought leadership.

Mission

Sarah cannot be put in a box. Professional, vibrant, liberal and supportive, she is recognised for her extraordinary commitment to telling an often untold story about how our food and fibre is produced. Representing a voice that is generally misunderstood, she is connecting people who are isolated from information, to keep them ahead of the curve.

Sarah is currently on an AGMARDT leadership scholarship to broaden horizons around value chains, working on how to make more premium for New Zealand produce in the export market. Leaning into New Zealand’s unique story, Sarah is supporting the prosperity of a wider NZ community, as opposed to the current model of supply chain.

Originally from a merino station in Central Otago, Sarah lives with her husband Will, an agronomist with Carrfields, currently building in Methven and couldn’t be happier than nurturing her garden or hiking in the Canterbury hills.

Keynote

Sarah is a facilitator and a connector. Collaborating with her audience, she broadens discussions for provoking thought around the agricultural sector and the structures that enable her to spearhead her forward-thinking in this industry. She elevates audience accessibility and motivates action outside of her keynotes. Sarah is not afraid to challenge opinions, ideas and conversations, but she does it with an optimistic and supportive perspective that encourages a ‘we can do this’ outlook, grounded in realism.

Hugely impactful in the environmental welfare of the primary sector in New Zealand, Sarah challenges and shares insight on how to be sustainable and profitable. There is a mindshift that is needed in this. Sarah’s experience in communication highlights the importance of courageous choices to drive and embrace change. With a curious mind, Sarah works to help others do the same. Her audience leaves feeling optimistic and open minded.

Sarah’s regular slot on the AM show helped cultivate her approachable and relatable nature, ensuring her content is accessed by all, not just farmers. Having spoken for companies such as LJ Hooker Real Estate, Women in Agribusiness, and NZ Grain and Seed association, Sarah is able to speak across industries, in a wider expansion of what it means to lead solutions and broaden horizons.