Sally Jo's passion for sharing her photography and videography came while studying journalism in Auckland at AUT University, which she did alongside working on various makeup counters doing bridal trials, colour matching and giving beauty advice. Sally Jo has utilised her Bachelor of Communications Degree alongside her Makeup Artistry background to create a fun and relatable online space where she shares beauty, fashion and lifestyle tips with her followers. The quality of her work has taken her on trips to LA, Las Vegas, Australia, Bali and more - and she loves to involve her audience in these escapades through her weekly lifestyle vlogs. Sally Jo has been honoured as an influential woman in NZ by Puke Ariki Museum, with her own visual exhibition erected in 2019. Her father is beloved NZ broadcaster Jim Hickey, and she herself is no stranger to TV, Guest Presenting in Razor Film's 'The Hard Stuff' with Nigel Latta, appearing on TV3's 'The Project' Beauty Week and popping onto NZ screens with Q&A's on The 4:30 show. Sally Jo captivates audiences with her refined yet relaxed style of entertaining, boasting over 16 million YouTube views and counting.