Storyteller, broadcaster, author, entrepreneur, advocate and self-described reckless optimist, Cassie Roma is here, she’s queer and she’s making an impact. Internationally recognised as a leading expert in the field of social media strategy and influencer economy, Cassie has worked with some of the biggest names in the business across 20 years — and continues to traverse the creative industries with novel enthusiasm. Flipping a corporate career on its head (and into the public eye), Cassie’s face became known following The Apprentice Aotearoa in 2021, where her innovative approach and heart saw her become the first queer woman to sit at the right hand of the CEO. The same innovation landed her a TED Talk on achieving one’s purpose, and the role of Chair of the Auckland Pride Board for a year too. Impressive stuff. Cassie recently featured on our screens again as a contestant on Celebrity Treasure Island, her grit, determination and care for others shining through. Featuring a compelling scope into the (personal) world of the LGBTQAI+ media guru, devoted family member and friend, Cassie’s grid is a thoughtful slice of life: a dynamic choice for a variety of campaigns.